Tools contractors can use today

No gate, no download, no pitch deck. Use the checklist to spot website leaks, then run the calculator to see what missed web leads may be costing each month.

Website Audit Checklist

Is your contractor website helping people call?

Print this page or work through it on your phone. Any unchecked item is a practical improvement, not a branding debate.

First impression

The homepage says what you do and where you work before the visitor scrolls. A phone number or clear contact button is visible on mobile right away. The site looks current enough that a homeowner would trust it with a real job. The main services are named plainly, not hidden behind vague marketing language.

Trust signals

Reviews, ratings, or testimonials are easy to find. Project photos show real work, not only stock-style imagery. License, insurance, warranty, or service-area details are visible when relevant. The About section explains who the customer is hiring and why they can trust you.

Lead path

Every important page has a next step: call, request a quote, or send a message. The contact form is short enough to finish in under a minute. Form submissions go somewhere someone actually checks. After submitting, the visitor knows what happens next and when to expect a reply.

Local search basics

Each core service has its own useful page. Service areas are listed naturally and match your real coverage. Page titles and descriptions include the service and location when appropriate. Name, address, phone, hours, and links match your Google Business Profile.

Mobile and speed

The site loads quickly on a normal phone connection. Text is readable without pinch-zooming. Buttons are easy to tap with one thumb. Images are sharp but not so heavy that they slow the page down.

ROI Calculator

How much is a missed lead worth to you?

Use rough numbers. The point is to size the opportunity hiding in slow replies, unclear forms, and weak follow-up.

Average job value Estimated monthly web leads Close rate (%)

Monthly revenue opportunity $16,200

At 30%, 12 web leads can turn into about 3.6 jobs per month.

Fix the lead path