Social Media Content

What is included

• Monthly post themes based on current jobs, seasonal demand, service priorities, customer questions, and local search opportunities.
• Caption writing for Facebook, Instagram, and Google Business Profile posts, with platform-specific versions when the same idea needs a different shape.
• Before-and-after posts, project summaries, review highlights, maintenance reminders, hiring notes, safety messages, and simple educational content.
• Google Business Profile update support so the profile does not look abandoned between review requests and service changes.
• Comment monitoring, draft replies, and escalation when a question, complaint, estimate request, or sensitive detail needs a human answer.
• Photo and detail prompts for the field team so useful content starts with the work already happening, not a blank page at night.

Who it is for

This is for remodelers, roofers, landscapers, HVAC companies, plumbers, electricians, painters, and other local contractors who have plenty of real work to show but no steady system for turning it into public proof. It is especially useful when job photos are scattered across phones, reviews are underused, and the Facebook page or Instagram feed only gets attention when someone remembers.

The goal is not to turn a contractor into an influencer. The goal is proof of life: recent work, useful answers, local relevance, and a business that looks active when a prospect checks you out. Strong social content supports referrals, review trust, local SEO, and the Google Business Profile signals customers see before they call.

How it works

We start with the services you want more of, the areas you serve, and the proof you already have. I turn rough material into a practical rhythm: what to post, where it belongs, what caption should say, and what needs to be watched after it goes live. Facebook can carry community updates and conversations. Google Business Profile can carry fresh proof for searchers. Instagram can carry visuals, before-and-after work, and quick trust cues.

Atlas can also monitor comments and route what matters. Simple questions can get draft replies. Estimate requests, complaints, pricing questions, or anything with customer-specific detail gets escalated with context. You keep control of judgment and reputation. The background work keeps moving.