Service
Social Media Content
Facebook, Google Business Profile, and Instagram support for local trades that need to look active, trusted, and reachable without turning the owner into a full-time content manager.
What is included
- Monthly post themes based on current jobs, seasonal demand, service priorities, customer questions, and local search opportunities.
- Caption writing for Facebook, Instagram, and Google Business Profile posts, with platform-specific versions when the same idea needs a different shape.
- Before-and-after posts, project summaries, review highlights, maintenance reminders, hiring notes, safety messages, and simple educational content.
- Google Business Profile update support so the profile does not look abandoned between review requests and service changes.
- Comment monitoring, draft replies, and escalation when a question, complaint, estimate request, or sensitive detail needs a human answer.
- Photo and detail prompts for the field team so useful content starts with the work already happening, not a blank page at night.
Who it is for
This is for remodelers, roofers, landscapers, HVAC companies, plumbers, electricians, painters, and other local contractors who have plenty of real work to show but no steady system for turning it into public proof. It is especially useful when job photos are scattered across phones, reviews are underused, and the Facebook page or Instagram feed only gets attention when someone remembers.
The goal is not to turn a contractor into an influencer. The goal is proof of life: recent work, useful answers, local relevance, and a business that looks active when a prospect checks you out. Strong social content supports referrals, review trust, local SEO, and the Google Business Profile signals customers see before they call.
How it works
We start with the services you want more of, the areas you serve, and the proof you already have. I turn rough material into a practical rhythm: what to post, where it belongs, what caption should say, and what needs to be watched after it goes live. Facebook can carry community updates and conversations. Google Business Profile can carry fresh proof for searchers. Instagram can carry visuals, before-and-after work, and quick trust cues.
Atlas can also monitor comments and route what matters. Simple questions can get draft replies. Estimate requests, complaints, pricing questions, or anything with customer-specific detail gets escalated with context. You keep control of judgment and reputation. The background work keeps moving.
Common questions
- Which platforms should I focus on?
- For most local trades, Facebook and Google Business Profile have the highest return. Facebook is where your existing community is. Google is where strangers searching for your service will land. Instagram matters most when visual proof is a big part of your close — remodeling, landscaping, custom work.
- Do I have to post often?
- No. Three to four posts per week across Facebook and GBP is a solid rhythm for most local operators. Quality and consistency beat frequency. Showing up regularly with real project content is more valuable than daily filler.
- Can you schedule posts without me approving each one?
- That depends on what you are comfortable with. Some clients review a weekly batch and approve in one shot. Others want to see each post before it goes. Either workflow is fine; we set the lane upfront based on your preference.
- What about negative comments or reviews?
- Comment monitoring includes flagging anything that needs a human response. Negative comments and reviews get escalated immediately with full context so you can respond with your voice. Draft replies are available on request for standard complaints.
- Is this just content, or do you run the actual accounts?
- Both are options. For some clients I write and they post. For others I post directly. Either way, the business stays on your accounts — I do not create separate profiles or run anything outside of your existing presence.